Thinking about Starting a Way of living Mag

The UNITED KINGDOM market for gents and women’s lifestyle magazines is moving through a very dynamic period; there has been many major releases and much business activity in current years, which provides had an impact about the overall market.

The improved performance has been credited mainly to some sort of dramatic resurgence associated with the men’s lifestyle market, prompted with the launch in earlier 2004 of the two weekly magazines Zoo and Nuts. However, the can certainly sector has additionally displayed a robust improvement, with a 10% embrace consumer costs during 2004.

First consumer research into magazine readership plus attitudes which has been commissioned by Essential Note, available via and carried out in August 2004 revealed that a new third coming from all adults are loyal publication readers, buying the same magazine each week or month.

17% like to browse the particular retail shelves, selecting a title according to what they are passionate about in a particular issue. Nearly a single in five (17%) are regular visitors of specialist magazines and one inside ten say of which they discover the commercials in such mags of particular interest.

Slightly fewer compared to one in five (18%) state that, although they do not buy publications, they enjoy taking a look at them. Around Lifestyle (19%) claim in order to have zero interest from all in gossip columns, and even one in 10 say that they will are too occupied to read all of them.

Despite the the latest growth in typically the magazine market, respondents are rather more very likely to say of which they now read publications less than they performed 5 yrs ago (at 19%) than that they are to point out they read these people more (at 13%).

Overall, the consumer research shows that this is consumers in the 45 to 54 age group who are the most resilient to magazines; since they are a growing population segment, this is usually something that could be profitably addressed by industry.

The design of dynamic release activity that features characterised the promote over the previous two years is likely to continue a minimum of in 2006, but this may bring the likelihood of overcrowding throughout the market the particular effects of which have been seen during 2004, with several new launches in equally the men’s and even the women’s marketplace either struggling or even having closed altogether.

A combination regarding this overpopulated marketplace with less favourable economic conditions in addition to proposed changes to be able to the magazine distribution system (which will be expected to profit larger retailers on the expense of more compact ones) means of which a magazine cost war is very likely during 2006. Indeed, the cover rates of some journals have already recently been reduced.