The Countrywide Hockey League struck marketing and advertising gold when it held its 1st Winter Traditional in 2008. The once-a-year outdoor recreation played on New Year’s Working day has become the must-observe occasion of the season, earning praise from the two die-challenging and relaxed hockey followers alike.
This calendar year, the NHL and NBC, the television broadcaster for the game, are getting an added stage to advertise the match. The two just lately declared a partnership to combine the game’s broadcast with a social media marketing campaign, in a shift that could benefit each companies.
“We’re running the social and broadcast integration to check the usefulness and look at the information,” Michael DiLorenzo, senior director of social media advertising and approach at the NHL. “It should grow our Fb Enthusiast base, since people need to ‘like’ the webpage to play. It also will develop a window into the celebration for those who may possibly not be in entrance of the television.”
The thought is to get even a lot more enthusiasts tuned in and engaged with the recreation, in accordance to the social media consulting organization that is working the marketing campaign.
Numerous “view and acquire” contests will be highlighted prominently on both NBC and the NHL’s Facebook and Twitter internet pages. Contestants that are supporters of either on Facebook or Twitter followers will have a chance to acquire either a Honda CR-Z automobile, or journeys for 4 to each Universal Orlando Studios and the forthcoming 2011 NHL All-Star Sport.
스포츠중계 and NBC usually are not new to these kinds of social media campaigns, but this is the very first time they have collaborated on one particular.
Starting December 23, NBC will begin having photo submissions from fans of its Facebook website page. Numerous of the photographs will be picked to air in the course of the recreation. The community will also promote the social media marketing campaign during the working day major up to the sport, this kind of as in the course of the Rose Bowl university football recreation.
The NHL has planned its 1st marketing Tweet for December 31. During the game, the NHL may request fans to retweet messages and the 1st to reply will get a prize.
This 12 months will be the fourth installment of the Wintertime Classic. The Washington Capitals will get on the Pittsburgh Penguins at Heinz Subject, generally the residence of the Countrywide Football League’s Pittsburgh Steelers. Other Winter Basic areas have integrated Ralph Wilson Stadium in Orchard Park, New York, Wrigley Subject in Chicago and Fenway Park in Boston.